Four times a year we release a cover colourway in a fixed quantity. We announce the number, we make that number, and when they're gone we retire the colourway permanently.
No restocks. No 'back by popular demand'. If you missed it, you missed it.
Why we do it this way
The honest reason first: it's better for us. Small production runs in a single colourway are how a business our size can afford to make interesting things instead of safe things. A brand with a warehouse full of six permanent colours has to pick colours that offend nobody. We'd rather make one properly good colourway at a time.
The second reason is that it's better for you. Your dog's bed sits in your lounge. It's furniture. You should be able to change it with the seasons, or when you redecorate, or just because you're bored of looking at the same thing — without buying a whole new bed.
That only works if the cover comes off. Ours does.
How a drop works
- We announce the colourway and the exact quantity. Not 'limited' as a vague word. A number.
- Waitlist and existing owners get 24 hours first. If you've bought a bed from us, you're automatically in that window.
- Then it opens to everyone.
- When it sells out, it's retired. It moves to The Archive, where it stays as a record.
What stays available forever
Core colourways don't go anywhere. If you want a plain charcoal replacement in three years because your dog finally got through the last one, it'll be there. The drop system is for the ones you want, not the ones you need.
How to not miss one
Join the waitlist. That's the whole mechanism — we email before each drop, you get the early window, and we don't email you about anything else.